A new service has been launched to help media companies get a share of the £3 billion UK affiliate marketing industry.

One of the UK’s biggest networks of incentive shopping portals V A C Media Ltd (formerly eDeals UK Ltd) has launched Cashback Partners for media companies.

It’s an easy way for TV channels, radio stations, newspapers and magazines to increase website revenue every time listeners or readers do any online shopping.

The website www.cashbackpartners.com explains the concept of cashback shopping, and how readers benefit from cheaper shopping while boosting media profits.

Existing deals with non-media partners include NHSCashback and Purple Parking.

The site’s marketing manager Nadeem Azam said: “Companies like GMTV and PayPal have started to do this recently as a service for their audience. This is about easily adding a free online shopping channel to an existing media website.

“Readers and listeners do their usual online shopping from 1,400 retailers and earn cashback. A major chunk of the referral fee paid by the retailer is given back to the shopper, and a large chunk of the rest goes to the media company.

“This can quickly become a hugely profitable revenue stream for media companies with very little effort. All the work is done for them meaning it becomes an automatic revenue stream.”

V A C Media Ltd (formerly eDeals UK Ltd) has been providing cashback services for hundreds of thousands of customers, who have saved on millions of pounds of shopping over the last four years.

It has 44 staff supporting its 180 websites, including 45 loyalty reward portals run on behalf of partners.

In all the company give customers cash back from more than 1,400 UK retailers.

Affiliate marketing grew by 45% in the UK last year, with sales exceeding £3 billion in 2007.

Nadeem added: “This is a no brainer for any business that has a loyal audience to its website. And that’s most of the UK’s TV stations, radio stations, newspapers and radio stations.”

“In these times where revenue is being squeezed, this is the perfect way to generate more money while providing a valuable service to readers and listeners. We expect more organisations to tap into the extra revenue stream a loyalty shopping service can provide.”


  • For any further information or interviews please contact Paul Green on 08452 303049, or email press@publicityheaven.com
  • You can download press resources at www.edealsuk.com/press/
  • V A C Media Ltd (formerly eDeals UK Ltd) is run from a base in Keighley, West Yorkshire
Media companies should take a share of £3 billion online industry