We spent 15% less on pressies for our mums this Mothers Day

admin — Tue, 18 Mar 2008 18:54:10 +0000

Tight consumers spent less on presents for their mums for this year’s Mother’s Day than they did last year.

New figures just released by cashback shopping portal eDealsUK reveal the average online spend per gift was DOWN 15 per cent compared to 2007 figures.

It analysed the shopping trends of half a million of its members across more than 100 big name shopping websites.

While the average spend per gift was down, the total amount of online Mother’s Day spend went up 71 per cent year on year.

Flowers, greeting cards and chocolates remained the predictable favourites for the celebration on 2^nd March.

But eDealsUK also saw a 62 per cent increase in sale of beauty products such as anti-aging creams.

The site’s marketing manager Nadeem Azam said: “This is a clear indication that the rising cost of living is starting to affect consumer purchases. More and more people turned to the internet as a source of presents for their mother this year, but spent less on each gift.

“It is fascinating to see an increase in online sales of beauty products. Maybe as children have turned to the internet and asked an adult to help them with a purchase, they have been persuaded to buy useful products rather than flowers which look nice, but don’t last.”

V A C Media Ltd (formerly eDeals UK Ltd) has been providing cash back services for hundreds of thousands of customers, who have saved on millions of pounds of shopping over the last four years.

The concept is simple. Shoppers log into eDealsUK before shopping on big name website as normal. Most of the commission earned by eDealsUK is then returned to the shopper as cash back.

It has 44 staff supporting its 180 websites, including more than 50 loyalty reward portals run on behalf of partners.

In all the company gives customers cash back from more than 1,400 UK retailers.

Affiliate marketing grew by 45 per cent in the UK last year, with sales exceeding £3 billion in 2007.

NOTES TO EDITORS

For any further information or interviews please contact Paul Green on 08452 303049, or email press@publicityheaven.com
You can download press resources at www.edealsuk.com/press/
V A C Media Ltd (formerly eDeals UK Ltd) is the UK's largest provider of cashback services operating more than 50 shopping portals.

Media companies should take a share of £3 billion online industry

admin — Wed, 06 Feb 2008 05:32:57 +0000

A new service has been launched to help media companies get a share of the £3 billion UK affiliate marketing industry.

One of the UK’s biggest networks of incentive shopping portals V A C Media Ltd (formerly eDeals UK Ltd) has launched Cashback Partners for media companies.

It’s an easy way for TV channels, radio stations, newspapers and magazines to increase website revenue every time listeners or readers do any online shopping.

The website www.cashbackpartners.com explains the concept of cashback shopping, and how readers benefit from cheaper shopping while boosting media profits.

Existing deals with non-media partners include NHSCashback and Purple Parking.

The site’s marketing manager Nadeem Azam said: “Companies like GMTV and PayPal have started to do this recently as a service for their audience. This is about easily adding a free online shopping channel to an existing media website."

“Readers and listeners do their usual online shopping from 1,400 retailers and earn cashback. A major chunk of the referral fee paid by the retailer is given back to the shopper, and a large chunk of the rest goes to the media company."

“This can quickly become a hugely profitable revenue stream for media companies with very little effort. All the work is done for them meaning it becomes an automatic revenue stream."

V A C Media Ltd (formerly eDeals UK Ltd) has been providing cashback services for hundreds of thousands of customers, who have saved on millions of pounds of shopping over the last four years.

It has 44 staff supporting its 180 websites, including 45 loyalty reward portals run on behalf of partners.

In all the company give customers cash back from more than 1,400 UK retailers.

Affiliate marketing grew by 45% in the UK last year, with sales exceeding £3 billion in 2007.

Nadeem added: “This is a no brainer for any business that has a loyal audience to its website. And that’s most of the UK’s TV stations, radio stations, newspapers and radio stations."

“In these times where revenue is being squeezed, this is the perfect way to generate more money while providing a valuable service to readers and listeners. We expect more organisations to tap into the extra revenue stream a loyalty shopping service can provide."

NOTES TO EDITORS

For any further information or interviews please contact Paul Green on 08452 303049, or email press@publicityheaven.com
You can download press resources at www.edealsuk.com/press/
V A C Media Ltd (formerly eDeals UK Ltd) is run from a base in Keighley, West Yorkshire

Media Information on eDeals UK Cashback site

We spent 15% less on pressies for our mums this Mothers Day

NOTES TO EDITORS

Media companies should take a share of £3 billion online industry

NOTES TO EDITORS